Privacy Policy

1. Information We Collect

NovaEngine collects information to provide effective lead generation services. We collect the following types of information:

Personal Information

• Contact information (name, email, phone number)
• Company information (business name, website, industry)
• Marketing preferences and target audience criteria
• Communication records and support interactions

Lead Data

• Prospect contact information and demographics
• Behavioral data from advertising campaigns
• Engagement metrics and interaction history
• Lead qualification scores and analytics

Technical Information

• IP addresses and device information
• Browser type and operating system
• Usage patterns and platform interactions
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for the following purposes:

• Providing lead generation and advertising services
• Analyzing and optimizing campaign performance
• Communicating about services and account updates
• Improving our platform and developing new features
• Ensuring compliance with legal and regulatory requirements
• Preventing fraud and maintaining platform security

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist in delivering our services, including advertising platforms, analytics providers, and technical infrastructure partners. These providers are bound by confidentiality agreements.

Legal Requirements

We may disclose information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to the same privacy protections.

4. Data Security

We implement comprehensive security measures to protect your information:

• Encryption of data in transit and at rest
• Regular security audits and vulnerability assessments
• Access controls and employee training programs
• Secure data centers with physical and digital protections
• Incident response procedures for potential breaches

5. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Account information: Retained while your account is active and for 7 years after closure
• Lead data: Retained for the duration of campaigns and 3 years for analytics purposes
• Communication records: Retained for 5 years for customer service and legal compliance
• Technical logs: Retained for 1 year for security and performance monitoring

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Portability

You can request access to your personal information and receive a copy in a portable format.

Correction and Updates

You can update or correct your personal information through your account settings or by contacting us.

Deletion

You can request deletion of your personal information, subject to legal retention requirements.

Opt-Out

You can opt out of marketing communications and certain data processing activities.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and improve our services:

• Essential cookies for platform functionality
• Analytics cookies to understand usage patterns
• Marketing cookies for advertising optimization
• Preference cookies to remember your settings

You can control cookie settings through your browser preferences.

8. International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Binding corporate rules
• Certification schemes and codes of conduct

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

10. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

11. European Privacy Rights

If you are in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure in certain circumstances
• Right to restrict processing
• Right to data portability
• Right to object to processing

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: